What does Asmi mean?
Asmi derives from a sanskrit word that means self-respect. Asmi is Asmita's endearing nickname from her college friends.
Self care is an act of love and respect for one's well being.
The shelf life is 6-24 months (6 months for water based and 24 months for oil based) from order date if stored in a cool, dark place. Compare this to factory-made products which may have a very long shelf life of 24 months or more because of liberal use of synthetic preservatives. Also, our skincare products are made fresh so what we ship to you was blended within 2 weeks of shipping.
The shelf life of eau de parfum is about an year from date of purchase. They can last much longer depending on storage conditions.
How do we get by with almost no preservative?
By skipping on water in almost all our products as well as the packaging.
This also great because you are not paying for water. Water is the main reason why preservatives are needed to prevent mold formation and bacteria/germ growth. Microorganisms grow and flourish in the presence of water.
However, our skin definitely NEEDS water. Please make sure your skin is moist before our serums are applied. After a shower or bath is the best time to trap the moisture in the skin.
When botanical hydrosols or water are used, the preservatives used are ones approved by EcoCert for use in organic cosmetics.
Notice our top-notch packaging to further protect and preserve the products. Everything is in thick-walled/colored/frosted glass containers. Far superior than plastic packaging!
Are the perfumes all natural?
Our perfumes contain a high percentage of naturals. We do use safe synthetics when they are safer from an allergy perspective, are more eco-friendly and do not harm any animals.
For example - the musk deer was hunted to extinction. No deer were harmed for the Musk in our perfumes.
All our products are compliant with the standards of the International Fragrance Association. The IFRA Standards are based on safety assessments by the Panel of Experts of the RESEARCH INSTITUTE FOR FRAGRANCE MATERIALS (RIFM).
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